Core Customers

Employing Big Data to Understand and Reach Users presentation at Computers in Libraries 2017

Are you attending  the  Computer in Libraries 2017 conference in Arlington, VA?  We will be there.  I will be presenting with Danielle Milam from Las Vegas-Clark County Library District.  Danielle was instrumental in securing the funding for the project and analyzing the data.  Our program, “Employing Big Data to Understand and Reach Users” will delve in to how libraries…

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Libraries Check Out Patron Data to Deliver Better Services

The Core Customer Intelligence Report caught the eye of Scott Etkin, Managing Editor of Data Informed.  He interviewed my co-author, Danielle Milam, to learn more about the study, the findings, and how the findings and insights are being used by libraries.  It is an insightful interview. You can read the interview here. Data Informed is…

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Core Customer Intelligence reviewed by Library Journal

Our Core Customer Intelligence study was reviewed by Library Journal in this in-depth piece by Lisa Peet. Great job Lisa! She interviewed my co-author Danielle Milam and me, along with directors who participated on the project. Lisa did a wonderful job explaining the study and weaving together its many strands. Thanks for the great coverage…

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Public Library Core Customers are All Over the Map

Public Library Core Customers Are All Over the Map New Study of Core Customers Demonstrates Library Reach, Relevance, and Resilience LAS VEGAS, NV—March 29, 2016— The first public library industry report to combine “big data” on library use with market segmentation data shows that public libraries have strong, stable and consistent use by core customer…

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Get Ready: Pre-Release Update: Core Customer Study Big Data Findings Will Inspire the Library World

A year ago we blogged about kicking off our IMLS National Leadership Grant led by the Las Vegas Clark County Library District in conjunction with nine other leading libraries (Anythink, Brown County, Denver, Houston, King County, Omaha, Pierce County, Skokie, and Topeka). The study is done and we’re preparing the final publication. Danielle Milam is…

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