IMLS National Leadership Grant
October 17th, 2014
Welcome to my first blog post. Being part of an IMLS National Leadership Grants for Libraries project seems like a good time to start blogging.
We are excited to be working with a team of ten great libraries analyzing their patron and checkout data already in CommunityConnect. Over 3.7 million patrons and 64 million checkouts is an amazing sample size with which to figure out who are power patrons, and what are their geographic, demographic, and market segmentation characteristics.
The grant was awarded to the Las Vegas Clark County Library District. Danielle Milam, Foundation Director, is the project manager. Other participating libraries include Anythink Libraries, Brown County Library (WI), Denver Public Library, Houston Public Library, King County Library System, Omaha Public Library, Pierce County Library System, Skokie Public Library, and Topeka and Shawnee County Public Library.
Libraries have an incredible amount of “big data.” We’ll be working with Fuzzy Logix out of Charlotte to do the heavy lifting analytics. And we’ll be working with our friend and colleague Judy Michaelson to present the results. The project will answer questions that nag us every day:
- Who are the best public library customers?
- What does a power patron look like across geography and demographics?
- Which customers use what library materials?
- And the hardest of all: which customer segments aren’t we reaching?
The analysis will provide useful insight for all public libraries nationally. We’ll start to see results in the middle of 2015. Sign up for our newsletter to receive project updates.
For an overview on how libraries are using market segmentation click here.